For one of our clients we are looking for a Salesforce Implementation Lead
The client is implementing a Smart Packaging project and formulated with the goal of accelerating digital product activation across different brands. The project will design and deploy a digital consumer experience triggered by an on-product tag, chosen by brand and segment. This tag-on will enable a direct connection between the brand and the consumers, including a QR code and the capture of firstparty (CRM) data. The project will be conducted over 1 year, from design and development to the conclusion of the in-market Pilot and will include 5Pilot brands and products.
- Customer Journey Definition and documentation
- KPI Reporting
- Contributes to the creation of innovative, consistent, integrated solutions to improve business practices, processes, sales, efficiencies or effectiveness.
- Exploits all communication channels.
- Translates communication into different media for different audiences.
Duration: 10 months+