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Market Entry Analyst - August 2020

Remote, Remote
For one of our clients we are looking for a Market Entry Analyst Sustainable Aviation Fuels


Project description: The project aims to analyse the offtakers for Sustainable Aviation Fuels (SAF), and to prepare a strategy to approach potential customers for the client with the ultimate goal to assess a potential market entry of the client in the area of SAF. One main task of the project is to establish contacts to airlines (passenger and/or logistic). Planned start/enddate: July 2020 until August 2020.

  • Build-up of a network of contacts in the German and European market for aviation fuels
    • Airlines, Airports or other potential offtakers - Establish contacts, hence approaching contacts from the consultant’s own network and establish a contact to the client plus preparing the initial talks with airlines and accompanying the client to assess their willingness to pay. 5-10 contracts should be built. After the analysis of willingness to pay, the client will decide whether or not it will pursue the topic further
  • Strategic content preparation of initial and follow-up meetings with potential offtakers.
    • Providing guidance to avoid market entry mistakes - One pager with short company profile of the potential offtaker amongst others describing their assumed strategic position regarding the SAF topic. The consultant presents his documentaation to the client via MS Team. The meeting will be scheduled by the client or the customer
    • Providing guidance to avoid market entry mistakes
    • Consultant will conclude, from the tasks above, which mistakes in the market entry the client can make and should avoid
  • Analyses based on long-year experience regarding - the client's product is sustainable Aviation Fuel which we have purchased from SAF producers. Analysed topics are Logistic costs and companies, Sales best-practices in the jet fuel market, analysis of substitutes of SAF, i.e. which substitutes and how expensive. Analysis will be present via Power Point
    • Logistics and consultant present his findings via MS Teams. The results of the analysis becoming part of the client's knowledge regarding SAF
Start: ASAP
Duration: 1 month+
Location: remote
Capacity: 16 hours/week
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