For one of our clients in the fashion industry we’re looking for a freelance PR Consultant: Project Description
The service is requested as part of the project between our client and a fashion designer. The venture needs a PR, Social & brand communications project to be executed: a marketing campaign for the spring/summer 2023 season from initial agency briefing to final upload of marketing tools to a client marketing content platform.
Service Description The client will provide all necessary products, information, contact details, documents, access to relevant systems and all other requirements in advance.
The scope of services includes the following tasks, which are performed independently:
Independently executes omnichannel marketing work, such as remote agency briefings (video conference between contractor and agency partners), creation of deliverables list (template and guidance provided by Brand Comms aSMC team), supervision of photoshoots, creation of marketing sell out tools. Contractor to communicate on behalf of the cleint, external’s status is highlighted in email address and will be mentioned in the introduction calls with the agency. The client provides a concept briefing before the start of the project, as well as reviews and double checks all tools (imagery, video content, formatted channel tools) before the contractor publishes to the client’s marketing content platform by the external (DAB).
Delivers campaign tools (PR tools, social, imagery, videos, copy decks, activation guidelines) on time and in full (OTIF). Tools for calculation of OTIF timelines and briefing about campaign objectives to be provided by the client team before the start of the project. All materials will be double checked by the client.
Provides bi-weekly status updates of marketing activities to Brand Comms Director via email and provides updates based on timelines which are provided at the start of the project.