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Influencer Marketing Manager - June 2025

remote, remote
For one of our clients we are looking for a freelance Influencer Marketing Manager

Description:
The service is requested as part of paid social performance marketing . The purpose of the project is to increase the performance of paid social & influencer marketing campaigns in the mid- and lower-funnel. The service includes consulting and coordination of online paid social & influencer marketing campaigns in the mid- and lower-funnel, their ongoing performance monitoring & reporting and development of proposals for their optimization for the paid social in-house marketing team.

Specifications:
  • Advising the Paid Social Team on Paid Social Campaigns
  • Analysis of campaign success according to specifications using the Meta Business and TikTok Ads Manager tools
  • Consulting on the optimization of existing campaigns as well as newly launched campaigns with regard to performance optimization
  • Testing of new campaign ideas and setups according to specifications
  • Creating promotional briefs in Excel
  • Advising the Paid Social in-house team on the connection of other social media channels
  • Advising the Paid Social in-house team on technical campaign tracking
  • Advising the Paid Social in-house team on the definition and optimization of the technical tracking setup for the paid social channels
  • Creation of campaign reports in PPT
  • Testing new creators/influencers and campaign types

Must haves:
  • Deep understanding of the algorithms of the social media platforms (Meta, Facebook, WhatsApp, Instagram, TikTok)
  • Operational experience in setting up campaigns from start to finish (setting up, controlling, executing, adapting, optimising, evaluating)
  • Experience of what advertising material for the respective platform looks like
  • Fluent German
  • Fluent English

Occupancy: June: 1.5 days per week, July to September: 4 days per week
Location: Remote, occasionally on site in Munich
Start: ASAP
Duration: planned until 30.09.2025

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