For one of our clients we are looking for a freelance Influencer Marketing Manager

Description:
The service is requested as part of paid social performance marketing . The purpose of the project is to increase the performance of paid social & influencer marketing campaigns in the mid- and lower-funnel. The service includes consulting and coordination of online paid social & influencer marketing campaigns in the mid- and lower-funnel, their ongoing performance monitoring & reporting and development of proposals for their optimization for the paid social in-house marketing team.

Specifications:

Advising the Paid Social Team on Paid Social Campaigns
Analysis of campaign success according to specifications using the Meta Business and TikTok Ads Manager tools
Consulting on the optimization of existing campaigns as well as newly launched campaigns with regard to performance optimization
Testing of new campaign ideas and setups according to specifications
Creating promotional briefs in Excel
Advising the Paid Social in-house team on the connection of other social media channels
Advising the Paid Social in-house team on technical campaign tracking
Advising the Paid Social in-house team on the definition and optimization of the technical tracking setup for the paid social channels
Creation of campaign reports in PPT
Testing new creators/influencers and campaign types

Must haves:

Deep understanding of the algorithms of the social media platforms (Meta, Facebook, WhatsApp, Instagram, TikTok)
Operational experience in setting up campaigns from start to finish (setting up, controlling, executing, adapting, optimising, evaluating)
Experience of what advertising material for the respective platform looks like
Fluent German
Fluent English

Occupancy: June: 1.5 days per week, July to September: 4 days per week
Location: Remote, occasionally on site in Munich
Start: ASAP
Duration: planned until 30.09.2025

Apply to Influencer Marketing Manager - June 2025