For one of our clients we are looking for a freelance Retail & Digital Marketing Manager with sports experience

Short description:

For upcoming seasons FW25, SS26, FW26 and SS27, the client needs to create seamless retail toolkits (presentations & assets), how campaigns will be executed at retail (DTC/WHS (=Direct To Consumer/Wholesale) and digital (.com, APP, E-WHS). Next to this the client needs to create an “in-store” experience in Podium (showroom) with a launch zone and retail tools. Finally, the client needs to create a showroom guidance for markets and their sell-in meetings. The projects include:
- SS26 Stadium
- FW26 & SS27 GTMSO (Go-To-Market Sign-Off)
The project has the purpose to create a strong and impactful campaign toolkits for SS26, FW26 and SS27 seasons from a retail and digital perspective. The Toolkit helps markets to bring these campaigns to life in the markets at point of sale (Direct To Consumer and Wholesale), in both retail and digital channels.

Tasks:
Management of SS26, FW26 and SS27 Sportswear Retail & Digital Toolkit creation for the campaigns outlined in 1a. This includes the following tasks:

Preparation of agency brief (word document) and project overview (PPT format) based on project requirements, strategies and guidelines shared upfront
Creation of a workback schedule for the projects based on contractor’s expertise. Final timeline according to the campaign launch dates defined for the respective campaigns outlined in 1a.
Organization of external agency meetings and external agency presentations based on the campaign process guidance from the client. External agencies will create the presentations & tools based on the given direction/guidance by the contractor.

Management of selected agency as they develop strategy and creative concept:

Provision of feedback via mail and phone calls to the agency on the creative proposals and concept execution based on client guidelines provided upfront
Consolidation of feedback on external agency concepts in weekly remote project meetings with the external agency and internal stakeholders.
Review of budget, if it is in line with the agreed amount in the Scope of Work document of the external agency approved at the beginning of the project by the client, which has been defined at the beginning of the project by the contractor based on client input and own expertise.
The client will provide requirements for the project as well as strategy documents and guidelines upfront and double check strategy

Creation of 100 Day Market Updates and 200 Day Market Updates (presentations) for the campaigns outlined in 1a. and management of delivery:

Creation of slides required for 100 and 200 Day Market Updates.
The client will provide requirements for the documents and guidance upfront.
The client will double check deliverables, which are handed over by the contractor.

Management and controlling of external agency creation/production process for SS26, FW26 and SS27 seamless retail toolkit for campaigns outlined in 1a:

Sharing of creative and production feedback with the external agency during production phase via mail and phone calls
Review of production and deliverables, if they are in line with strategy and client guidelines defined at the beginning of the project. If they are not in line, ask the agency to correct it to follow the guidelines.
Review of Podium experience areas, when they are tested and shipped to Herzogenaurach based on the determined timelines, if timelines are not met contractor addresses it to the client via E-mail.
The client will double check all deliverables, which are handed over by the contractor in collaboration with the external agency.

Management of delivery of SS26, FW26 and SS27 seamless retail toolkits for campaigns outlined in 1a. in close collaboration with the assigned external agency based on workback schedule:

Creation of seamless retail (retail & digital) presentations (.pptx) for client SPW in alignment with the external agency which provide clear guidance for markets. Presentation will be provided by the client upfront and creation of content based on the expertise of the contractor.
Every presentation, files and guidelines are handed over to the client for approval in clear structured folders for all retail and digital assets including artwork and tech-files, which will be created by the retail & digital lead agency.

TIMELINES:

FW26 GTMSO SPW: September 10, 2025
SS26 Stadium: Nov 20, 2025
SS27 GTMSO: March 09. 2026

Start: 14.07.2025
Capacity: 40h/week (full-time)
Duration: Till 30.04.2026
Location: 30% onsite (Herzogenaurach), 70% remote

Apply to Retail & Digital Marketing Manager with sports experience - July 2025