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Adobe Campaign Specialist - March 2026

remote, remote
For one of our clients in the pharma industry we are looking for a freelance Adobe Campaign Specialist

Project Description:
The project involves the management and optimization of email marketing campaigns for the client using Adobe Campaign (Classic) and Salesforce Marketing Cloud. Within the scope of the project, the external contractor will set up workflows for email campaigns and manage data and performance for email journeys. In addition, the contractor will provide various consulting services based on their CRM and CRM software experience in the required areas, which are described in more detail below.

Tasks:
(1) Coordination and Requirements Management
  • The contractor works closely with the global client unit (campaign execution) and the team in Germany (technical requirements).
  • They are responsible for organizing and implementing personalized, pre-configured omnichannel marketing campaigns for various target groups in the prescription drug sector using the Adobe Campaign platform or the Salesforce Marketing Cloud.
The step-by-step implementation includes:
  • Briefing all content and logical requirements to the global unit. Ongoing: Documentation of the entire campaign progress – Review is carried out by client.
  • Pre-proofing and final proofing of email templates in Adobe Campaign via the external contractor – approval is provided by the client
    • Selection of the campaign target group
    • Review of email workflows
    • Monitoring of all automated email workflows
  • Application of review criteria. These are provided to the contractor in advance by the client.
(2) Consulting on the capabilities of Adobe Campaign
  • Customer journey consulting on the capabilities of Adobe Campaign Classic, CRM, and campaign management in general compared to client
  • Consulting on improving conversion and click rates for new campaigns and existing online registrations
  • Consulting on technical opt-in/opt-out process optimization for newsletter subscriptions
  • Professional and technical consulting on digital transformation
(3) Generation of insights
  • Independent execution of special analyses, evaluations, and derivation of learnings from Adobe Campaign email campaigns
  • All required data will be provided by the client

Requirements:
  • Extensive technical and professional (end-customer) CRM experience
  • Extensive experience with campaign management tools such as SAS CI, Salesforce Marketing Cloud, MS Dynamics, and Adobe Campaign Classic
  • Experience in campaign and journey automation
  • Experience as a product/customer/content manager in the pharmaceutical or similar industries
  • Extensive experience in multichannel marketing
  • Strong customer-centricity for external and internal customers
  • Compliance with all compliance requirements
  • Fluent German
  • English nice to have

Methodological Requirements:
  • Strong project management skills, ability to work as a team in stakeholder coordination to meet deadlines
  • Excellent communication skills, including the ability to understand backend/IT requirements and business/marketing requirements, strategies, and tactics
  • High degree of flexibility
  • Pragmatic and process-oriented approach to the situation

Start: 01.03.2026
Duration: till 31.12.2026, extensions planned for 2027
Location: remote
Capacity: part-time, 24h/week

 

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