For one of our clients we are looking for a Marketing Specialist
From end of July to the beginning of September 2021 Uniper Innovation developed 6 digital business models together with a corporate venture builder.
In the internal selection process, the idea of impact measurement as a first project was chosen.
Impact measurement software allows companies to determine the carbon footprint of their organization in order to optimize their operations towards sustainability. With rising regulatory pressure for big corporations to disclose their sustainability strategies also in regard to their suppliers, this will become increasingly important for SMEs to stay relevant as business partners for big customers.
In the conducted phase until the end of 2021, an extensive benchmarking with 28 companies along 14 criteria was conducted, the feasibility of the ideas were validated and a mock-up was created.
Based on the gathered insights Uniper wants to develop their idea further and create a running impact measurement tool for their customers.
Create a communication strategy, content for positioning and prepare the infrastructure for a potential launch of the tool (this includes landing page, flyer, pitch-decks) based on Uniper’s first brand narrative.
Stakeholder management including appropriate and professional communication and newsletter (bi-weekly reporting of the project status) whereby Uniper Innovation will be the single interface to the wider Uniper stakeholder and thus sign off and distribute prepared material and files.
With the goal of customer-centric development, obtain and evaluate approximately 20 external customer interviews and feedbacks (this includes user acceptance test, AB testing, user experience design all with focus on B2B) conducted online via MS Teams.
Develop Figma mock-ups for adjacent services
Appear clearly as an external consultant of Uniper whenever interacting with external parties.
Project timeline and Way of Working:
The results will be discussed directly with the client located in the Uniper Innovation Team. The client takes over further internal communication with wider Uniper stakeholders.
The proposals and any further exchange take place in online meetings (MS Teams) with Uniper. Uniper will give the final sign-off for the results. Intermediate results can be presented during the project period to the client: proposed assessment improvements could be included in next intermediate results.
All above mentioned results: in industry-standard formats (MS PowerPoint, Word, Figma).
Uniper will provide all necessary information, deliverables until now (Market, Analysis, Brand Guide, Visual Identity, Mood Boards, Emotions Research, Customer Feedback) and access to the relevant SharePoints.