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Brand Manager Telco - May 2025
remote, remoteFor one of our clients we are looking for a Brand Manager
Description:
The service is requested as part of the Brand Strategy Consulting project. The aim of the project is to implement strategic topics and projects for the o2 Telefonica brands o2 and blau.
Tasks:
Must Skills:
Nice to have skills:
Start: 01.05.2025
Duration: Till end of 2025, extensions possible
Location: remote
Capacity: part-time, around 34h/week
Description:
The service is requested as part of the Brand Strategy Consulting project. The aim of the project is to implement strategic topics and projects for the o2 Telefonica brands o2 and blau.
Tasks:
- Strategic advice to the campaign team on the development and implementation of the Unlock Telco communication platform
- Advice on the development and definition of the o2 brand character as well as derivation of campaign tonality, as well as tone-of-voice
- Creation according to specifications and including the previously obtained results of a trademark guideline in #PPT
- Advice on the development of implications for communication and campaign mechanics of the Unlock Moves campaign
- Strategic advice to BMC Campaigns on the further development of the Trade Communication Strategy (WKZ)
- Definition and elaboration of a joint value proposition regarding the Apple brand as well as its execution
- Technical support and preparation of provided market research data from the tool #Appinio, derivation of insights based on the studies and preparation of the data in #Excel, #PPT
Must Skills:
- Brand Management, Marketing, Strategies of Marketing, Knowledge of Campaigns, PPT, Excel, German
Nice to have skills:
- Project Management, Demonstrations Skills, Strategic Management, Competition Analysis, Jira, Confluence, English
Start: 01.05.2025
Duration: Till end of 2025, extensions possible
Location: remote
Capacity: part-time, around 34h/week