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Social Media Marketing Consultant in the Sports Apparel industry - September 2022

remote, remote
For one of our clients we are looking for a Social Media Marketing Consultant in the Sports Apparel industry

Short description of the project:
  • adizero: adidas is creating a full-season always-on franchise approach for adidas Elite Racing ADIZERO family for Spring Summer 23 and Fall Winter 23. Adidas’ aim is to become the most talked about running brand within the driven and ambitious running community.
  • Running Social: Social Media Strategy & toolkit creation for Category Activation Campaigns, Strategic Business Plan Running Projects for a credible Running Pillar (Win Races & Gain Advocacy).
  • The project has the purpose to enhance the credibility and gain talkability about adidas running within the social media platforms relevant to the running community.

  • Adidas is providing all necessary products, information, contact details (external agency) , documents, access to relevant systems and all other requirements in advance.
  • Adidas provides a concept briefing before the start of the project, as well as reviews and double checks all tools (imagery, video content, formatted channel tools) before the contractor publishes content to adidas’ marketing content platform by the external (DAB)
  • Independently execute omnichannel marketing work from media neutral ideation, roll-out strategy, creative ideation, partner strategy, platform strategy, remote agency briefings (video conference between contractor and external agency partners) on a daily or weekly basis.
  • Upon concept brief at the beginning of the project by adidas - creation of deliverables list (template provided by Director PR & Social)
  • Plan, coordinate, supervise on behalf of adidas photoshoots (external location TBC/Sept-Oct. TBC), creation of campaign toolkits (sell-in and sell-out 2D and 3D content) including driving of strategic seasonal decks.
  • Contractor to communicate on behalf of adidas, external’s status is highlighted in email address and will be mentioned in the introduction calls with the agency
  • Upon approval by Director Social PR - Deliver campaign tools from external lead agencies (imagery, videos, copy decks, activation guidelines) to DAB, Microsoft Teams Channels and Market counterparts.
  • Provide bi-weekly reports of marketing activities to Director Social PR via email and provide updates based on timelines which are provided by adidas at the start of the project.

Start: ASAP
Duration: 1 year+
Location: remote

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