For one of our clients we are looking for a Retail and digital comms Specialist
Short description of the project: Retail & Digital Comms for Fall/Winter 2023 & Spring/Summer 2024 for aSMC
The project has the purpose that, provide Retail & Digital comms strategies & tools for aSMC for global & markets
Coordinate and creation of retail marketing tools from conception to handover to markets for Fall/Winter 2023 & Spring/Summer 2024 with relevant agencies.
Coordination & creation of digital marketing tools conception to handover to markets for Fall/Winter 2023 & Spring/Summer 2024 with relevant agencies.
Develop tools for driving traffic and generating sales which are in line with the aSMC Strategy and which are easy to implement for the markets.
These tools to include mockups for digital & retail touchpoints with 2D & 3D assets copy & toolkits.
Distribution & presentation of the tools across retail & digital areas to relevant market counterparts, communicate Retail Marketing plans to stakeholders within your area of responsibility, providing transparency on deliverables and timelines for the upcoming season.
Consultation with digital analytics to monitor & report on the success of the created tools.
Development of a membership strategy, in consultation with x-functional team.
Coordination & reporting of market feedback from Fall/Winter 2023 campaigns