For a client of ours in the sporting goods industry we are looking for Social Media Specialist for Football
In 2023 adidas will be involved in football across domestic leagues; championships, international events including the FIFA Womens World Cup 2023. adidas also partners with players, Clubs, Federations and Governing Bodies.
These moments, actions and partnerships present opportunities and also risks for issues and crises that can impact adidas and require Social Media servicing.
adidas activates Club and Federation partners through Football and for kit launches around the world
The service and project is for adidas Brand Communications and Activation of Club & Federation partnerships; a focus on development and activation of social media marketing campaigns.
The adidas Football social media footprint currently sits at over 40,000,000 consumers, this is currently under-activated due to limited resource in the BU, along with opportunity to use secondary platforms like Tiktok, Pinterest and Twitch
Provides professional consultation and execution on Social Media Strategy + Activation of events, moments & situations in football that impact adidas to identify opportunities and address threats. The contractor will work with an external rostered communications agency to develop a Social Media Strategy + Activation strategy and campaign for two main SS24 campaigns.
Delivers professional consultation and development of guidelines for the implementation of Community Management and Social media playbook to address situations occurring in the sport of Football which impact adidas. The playbook will be delivered in the form of a document including content which addresses potential issues and crises associated with the sport in 2023. The contractor will use the 2022 FIFA World Cup issues doc to create an updated version and adhere to the overall Brand Strategy for Social Media and Community Management.
Provides professional supplemental advice to users of the Issues & Crisis playbook for implementation through updates delivered by email and virtual meetings. Way of communication chosen by the contractor.
Provides supplementary professional Social Media Strategy + Activation consultation for planning, strategy and guidelines on World Cup Ball, Federation Kits and World Cup moment based on contractors expertise
Provides professional Social Media Strategy + Activation and social media consultation for planning, strategy and guidelines on SS24 Footwear Launch based on contractor’s expertise
Provides professional Social Media Strategy + Activation consultation best-practice in-channel execution for category focus projects, including Membership Activation, adidas Football Collective and Athlete Activation within meetings with adidas internals at a cadence that will intensify throughout the project (not more than once a week). Longer timelines will be in place at the conception of the concept, and will become more regular as we get closer to delivery.
Provides professional advice to users of the playbook for implementation based on the contractor’s expertise.
Provides professional consultation delivering comms planning, strategy and creation of local activation concepts and toolkits on enhancing projects from markets. As a global role there will be local versions of adidas strategy, a function of this role will be to receive market plans and provide approval on whether executions are on strategy.
Facilitates the distribution of Comms updates and creative toolkits using based on the contractor’s expertise
The performance of the contractor has the goal:
Delivers Social Media Strategy + Activation consultation across the length and breadth of the Football Comms team with a specific focus on development and activation of the adidas enhanced licensed offering, Predator and X Footwear franchises and the EURO 24 OMB launch.
Delivers professional consultation, guidance and facilitation of the Fed Kit and Local market Licensed Club activation projects in accordance to Global guidance, strategy, direction and process.
Benchmarked against previous season, vs. comparable performance across Footwear (Predator Accuracy), OMB Launch (Al Rihla) and Licensed (SS23 Licensed Icons).
adidas reviews and approves every documentation, guideline, playbook and update.
The following timelines are to be adhered to by the contractor during the performance of the service (Service period from June 1 – November 30)
Development of campaign strategy and drive execution of projects related to the SS24 Brand Calendar.
A-Clubs playbook consultation and Social Media Strategy + Activation consultation until August 1 with first launches in May and onfield launch into May.
Social Media Strategy + Activation project management and consultation From October 1 to November 30 for SS24 Predator Campaign
Social Media Strategy + Activation project management and consultation from July 1 to November 30 for SS24 EURO24 OMB Campaign